Blog Keyword SEO Optimization

Last week we talked about ways to get words on a page that can become the basis for your blog. We talked about the three ways to expedite this process which were: 1) Pull something from an existing news article and comment on it. 2) Record an interview with yourself and send the transcription to a professional blogger and 3) Know what keyword you’re going after.

Today I’m going to show you how to implement that keyword you’re going after, into your blog in a way that helps your blog entry rank well for that keyword.

To do this I’ve recorded a screen video of me optimizing the latest blog for my music site, www.musicrevoution.com. I’ve had a great deal of success getting my blogs to rank well for the long-tail keywords I target.

In today’s example, I’m targeting the keyword “Stars and Stripes Forever royalty free”. My website is a catalog of tracks where you can license and download a piece of music for a commercial application like a video or tv commercial and legally use that music.

So the first thing I’ll do is tag my blog with the my target keyword and ONLY my target keyword. The next thing I’ll do is go to where I’ve embedded that keyword in my copy, bold type it and link it back to a page on my site that provides additional information on that subject. In this case, it’s a search result that shows the tracks where you can add it to your cart.

Third, I will go to my SEO-All-One Plug in that I’ve installed, which allow me to customize the title tag of the blog. This is arguably the most important step. I will add this keyword to the very beginning of the page title tag because there’s a limit to the number of characters Google crawls in a page title.

Last, see that I’ve pasted in the credentials for my Google Plus profile. This gives this blog more authority and increases the likelihood that Google will index it in my favor. Google has a couple of rules about how a bloggers profile page has to be set up in order for them to attribute the blog to that person, thus increasing the chance of having my profile picture, or even a thumbnail of this cool video I’ve embedded showing up in the SERPS. When that happens, it’s an SEO home run. The main rules are, there has to be headshot and the email address has to verified.

That’s all for SEO blogging. I’m Mike with GetUWired.us and I’ll see you next time!

P.S…Remember to join us for GetUWired’s Internet Marketing Webinar series! The 30th week  features Guest Speaker Willie Crawford and starts TONIGHT,  Wednesday, February 22nd at 7:00 pm EST.

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iBooks: An Interactive Way to Market and Enhance Your Small Business

ebook business marketing, ebook small business marketing, iBooks Author for Business, iBooks for Business, iBooks for Small Business, Small Business Article Marketing, Small Business Content MarketingWhen you think of books, you may picture fiction novels, textbooks, or technical manuals. While all of these certainly fit in the category, you can now create electronic books  for an even wider variety of applications, especially small business marketing. You’re probably an expert about your products and services and love to talk about them to others. Well, now you can in a radical new way!

Apple recently released iBooks Author, a program that allows you to make interactive textbooks that are meant to be read on an iPad. Instead of a boring old set of words on a page, you can now bring the experience alive with a variety of the latest tools and features. This can increase your credibility as a small businessperson since it’s easier than ever to construct a professional presentation on the cheap.

Just imagine being able to add photo galleries, quizzes, and videos to enhance  content-rich materials like your catalogs, white papers, brochures, and more! Training employees could be much more effective as they take an active role in lessons and guides, and customers looking over your content will probably be that much more interested. You can even add trackable links that forward to your website, generating that much more traffic.

Not many businesses have taken advantage of this format either, which can definitely put you ahead of the curve. Your brand identity will also be promoted to readers even if it sits on their virtual shelves since it’s actually downloaded to their devices rather than being stored on the Internet.  Creating this content may not be a hard transition for your company either since your creative department is probably already familiar with Apple devices.

This is great for your salespeople too, since  can easily take iBook content out into the field. It’s much easier to tote around an iPad than a large sales binder or peripheral presentation displays. Maintaining attention during sales pitches is difficult in the split-second “gimme now” business world, which is why physical interaction during these exchanges is that much more beneficial.

Last of all, your business may not emphasize “green” technology, but there are plenty of benefits to ditching paper. Traditional books and documentation weigh more, get lost, and cost extra to print. iBooks have none of these disadvantages!

P.S…Remember to join us for GetUWired’s Internet Marketing Webinar series! The 30th week  features Guest Speaker Willie Crawford and starts Wednesday, February 22nd at 7:00 pm EST.

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Blog Writing Tips for the Time-Challenged Small Business Owner

VIDEO TRANSCRIPT:

Hey, this is Mike at GetUWired.us. In this series we’re going to talk about making high quality blogs and getting them to rank high in Google results. Today in particular, I’m going to share 3 quick tips to help you save time.

Since early last year Google has been rolling out what they call the Panda update, which is basically a re-evaluation of every website on the internet to make sure that website contains written content that is unique, helpful and not just ripped off from another site.

Now if you’re an English major, this is great news. For once, you may actually be the one paying for the beers when you hang out with computer science majors….if you hang out with computer science majors. The point is, in Atlanta, I see new job postings every week on Craigslist for content writers, bloggers and that kind of thing. The engineers at Google are more ready than ever to reward businesses in the search engine rankings as long as they contribute written text, a video or a web tool that somehow, in some small way, makes the internet a little better.

But if you’re like most business owners,  you’re too busy to spit… and now… Google is asking you to be Ernest Hemingway.

So tip #1 to save time writing blogs is this:

1) Grab a snippet of content from somewhere else and comment on it. Now I know that sounds like the opposite of what the Panda update is all about, but we’ve found that Google is pretty sophisticated at knowing the difference between someone who just copies and pastes an entire news article, and someone who posts a link to that article and then makes unique comments about that headline. *Ad lib.

2) Record  yourself talking about your business. Then have it transcribed. Let’s be honest, you’ll always have the most passion and knowledge about your product. And you’ve probably gotten pretty good at talking about it. One thing we like to do with our time-challenged clients is send them a list of questions about them, their business, their background, what they sell. Then we get them on the phone to answer the questions, usually with GoTo Meeting, and we record the call (with their knowledge). Afterward, we have the conversation transcribed. And that transcription becomes a reservoir of juicy, unique information that can become the basis for many, many blogs. Now of course we’re an digital agency and we’ve gotten pretty good at all that, but there’s no reason you couldn’t do that on your own.

3) Know the keyword you are targeting. We always recommend that clients go into the writing process with a specific, long-tail keyword in mind. Now what I mean by long-tail is, rather than “sneakers” you target “maroon suede sneakers with white trim”. That’s not to say the entire blog needs to focus on that keyword, but know ahead of time that at some point in your copy you’re going to work in that keyword.

Sometimes with SEO, you have to get a little creative with grammar. But we don’t see putting a keyword in a sentence, that is relevant to the subject matter, any differently than putting a :30 second commercial between segments of a TV show. In fact, if you think about it…it’s better because it’s relevant, sort of like when Johnny Carson used to pitch cough medicines on his talk show after interviewing some movie star.

Almost all media is promotional in some way and we think dropping in a relevant keyword is an acceptable place (interrupted by “SEO BLOG EXPERT” blinking text and huge echo voice over) to draw the line.

In my next installment of this series, we’ll talk about specific ways to embed that long-tail keyword in your blog to make sure it shows up nicely in search engine results.

Until next time, this is Mike at GetUWired.us. I’ll see you in the next video blog.

How would you like to receive a Lee’s 24×7 Web Employee eBook and an 8-Part blog video training series for FREE? Click here!

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‘Siri’ously? How Apple’s Siri Could Affect Your Small Business Local Search Traffic

Google Places Local SEO, Local SEO for Apple Siri, Siri iPhone SEO, Small Business Local SEO, Small Business Siri SEO, web marketing for small business, Yelp Local SearchesSomething big just hit the mobile Web a few months ago; a device that may change the way local searches are performed for years to come: the iPhone 4S. How, you say? What makes this device so different? A little piece of software called Siri.

This vocal search program is different from similar “apps” in that it’s not only far more advanced; it’s actually a comprehensive search directory of sorts that automatically comes with every single one of these devices. It also veers away from Google. That’s right: listing your company on Google Places isn’t good enough anymore.

Siri mainly searches alternative sites instead (like Yelp for example). This means that you’ll need to be much more diversified if you want your small business to be competitive on Siri, and it looks like this program could become more and more widely used over time.

So what can you do to soften the impact and even use it to your advantage? For starters, make a mobile version of your site. iPhone users don’t want to scroll 4 miles down just to get to the content they want! Also remove any Flash or JavaScript from this page. This is another barrier that many mobile devices simply can’t cross to see your content.

More importantly, boost your local SEO efforts. Add your physical address, local phone number, and operating hours to optimize for any and all search engines. Next, enhance your presence on a number of unconventional sites: Foursquare, Yelp, Yahoo Local, Yellow Pages, Bing Local, etc. Keep these updated with a vengeance! This can be tough to keep up with, but it’s far from impossible.

Finally, don’t forget to optimize for other mobile devices and local search sites as well, making sure to list on Google Places too (especially for Android phones!). While Siri’s location updates seem to take place every 30 days or so, other services may vary, so the sooner you can update your information the better.

P.S…Remember to join us for GetUWired’s Internet Marketing Webinar series! The 29th week  features Guest Speaker Wes Schaeffer and starts TONIGHT: Wednesday, February 15th at 7:00 pm EST.

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Turning QR Codes into Real Small Business Results, Part 2

QR Code Landing Pages, QR Code Marketing, QR designer codes, Small Business QR Analytics, Small Business QR Campaign, Small Business Quick Response Codes, Social media QR marketing, User friendly QR codes, Web Marketing Small BusinessesContinuing from my last post on QR code campaigns, this time we’ll cover steps 3-5. These are essential components of running a mobile marketing strategy, so without  further ado, here’s step 3:

Step three  involves attractive design and user-friendliness. You can now make your QR code look attractive and interesting with designer codes. By adding a customized appearance and bringing scanners to your mobile site as opposed to the desktop version, you can definitely score more “points” with your visitors and increase conversion rates.

The key here is to make your guests arrive at something that looks and  feels good as they experience everything you have to offer. You can’t have one without the other unless you only want partial success! QR definitely correlates with this level of convenience too.

The next to last step should be a part of any serious marketing activity: analytics. Measuring your QR codes helps you quantify your efforts so you get a feel for everything is performing. This should be tied to all of your QR display formats — whether these graphics are on websites, billboards, business cards , etc. One word of advice here: don’t just measure scans; measure how long people are staying on your page. Deeper experiences should be your highest goal (besides sales/conversions, that is)!

The final step involves “looking out.” How have your QR efforts affected your website, social media pages, or other digital platforms? This is ultimately related to the prior step in that you’re seeking results more than anything here. And what good is all of your work if it doesn’t net web marketing results for your small business?

So, how does all of this sound? QR codes could be a quick way to advance your advertising efforts, and they’re still new enough that they have a very “unique” feel to them. They’re also relatively cheap in reality, so why not give them a try today?

P.S… Remember to join us for GetUWired’s Internet Marketing Webinar series! The 29th week  features Guest Speaker Wes Schaeffer and starts on Wednesday, February 15th at 7:00 pm EST.

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Turning QR Codes into Real Small Business Results, Part 1

QR Code Call to Action, QR Code Marketing, Small Business QR Campaign, Small Business Quick Response Codes, Small Business Web Marketing, Web Marketing Small BusinessesIt’s QR code time once again! These little guys seem to pop up nearly everywhere you go: magazines, packages, subway ads, and more feature these slightly mysterious yet highly convenient marketing weapons. They’re affordable, effective, and sometimes just plain fun!

But you can’t just cast them out into the wild and expect to catch a customer any more than hook without bait will net you the next prize catch on the high seas. First, you’ll need a few things to make the magic happen: Customers with the necessary technology, a QR code application, and a reason for your prospects to scan.

If you’re missing even one of these things, get ready for a rough and unsuccessful ride that sends your money straight out the window!

The First Step

The first step in creating a good QR campaign is often the most important one. Here it is: defining your QR campaign’s “raison d’être.” Why did you want to create one in the first place? Just so your company can seem “hip” to Generation Y? Or do you have a real objective like running a mobile coupon campaign, adding value with educational content, or collecting leads?

Next!

Next, tell your customers what you want them to do. Tell them why they should scan the QR code and what it will do for them. The world is busier than ever, and getting people to “heed the call” can be quite difficult without solid logic and/or an appeal to important emotions.

There are three more steps where these come from, so stick around for the conclusion!

How would you like to receive a Lee’s 24×7 Web Employee eBook and an 8-Part blog video training series for FREE? Click here!

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Is Social Media the Right Tool for YOUR Small Business Marketing Strategy?

business web marketing, Chief Web Officer, Chief Web Officer Training, CWO, CWO Training, online marketing, Small Business Marketing Strategy, Small Business Social Media Marketing, Social Media Marketing, web marketing strategyHopefully, my last blog had you thinking about social media for what it REALLY IS.  Now let’s look at social media in terms of your marketing strategy and what it might do for you.

The bottom line is this: social media is a tool.  No more, no less.  And when I think ‘tool’, two things come to mind without fail:

1. Toolnoun – a mindless instrument (in the hands of others)
2.
You gotta pick the right tool for the job!

To continue with the ‘tool’ analogy…
From my experience, most power tools require respect, maintenance, and training.  This one is no different and it IS powerful… when leveraged with skill AND knowledge.

The below article from Marqui.com will help you get a handle on social media marketing and how it might fit into your small business marketing strategy.  Read it.  Then, ask yourself, “Do I see this in my future?”

7 Social Media Misconceptions

Despite the fact that social media is rising in popularity and sophistication, most businesses still have some common misconceptions about the basics of social media marketing. Social media isn’t right for all organizations, but those that aren’t taking part because they have the wrong idea about certain aspects may be selling their online marketing short. So—here are our top misconceptions we come across when helping businesses get started with social media:

Social media is simple. In theory, social media is simple. At the most fundamental level it’s all about having conversations, which is what we do on a daily basis. However, there’s a lot more to social media than just having someone join in discussions in their spare time.

Social media is free. This is one of the biggest misconceptions surrounding social media. While many of the tools you need for social media ARE free, taking part is a time-consuming initiative and that isn’t cheap. Allotting the appropriate time and resources for social media requires both time and money, and many organizations don’t understand that when they decide to implement social media.

Social media gives immediate results. Social media can have some quick results, but realistically it’s the kind of initiative that should be viewed as an investment. The relationships which are developed through social media will help you have better results in the future.

Social media isn’t measurable. While social media may not have the same kind of metrics as other campaigns or tactics, it is definitely measurable. Measure your social media through engagement metrics like number of comments, value of conversations, page views, links and number of comments. Avoid metrics like number of followers or fans though, that can be misleading.

Social media is just a “trend”. Social media have been around for a long time. Some tools like Twitter are newer (2006) but blogging and forums have been around for a long time. Calling social media a trend or a fad is just incorrect.

Social media is only for B2C. Every business has customers that they want to communicate with.

Social media is only for a young demographic. Studies have shown that some of the largest users of social networks like Facebook are in the 35+ age range. Social media is definitely not just for youth. Do your research and see if you’re target audience is using social media, if it is, you may be missing out!

 

P.S… Remember to join us for GetUWired’s Internet Marketing Webinar series! The 28th week features Guest Speaker Mark Kane and starts on Wednesday, February 8th at 7:00 pm EST

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Taking a Look at Social Media – What it Is and What it Isn’t…

getuwired small business web marketing, getuwired web marketing, online business web marketing, online marketing, Small Business Marketing Online, Small Business Social Media Marketing, Small Business Web Marketing Training, Social Media MarketingWe hear a lot of back and forth about social media as a marketing tool.  Lots of opinions circulating!  Sure… we know it’s out there and it’s available.  The question is… is it right for your small business?   But before we get ahead of ourselves, let’s take a look at social media in general – what it IS what it is and what it IS NOT!

This article from bowerwebsolutions.com is a good starting point to help wrap your mind around it.  Dig in!

Social Media: Top 10 Misconceptions – Don’t Believe Everything You Hear

You hear a lot about social media these days as being the “golden goose” for your business. While social media has much to offer your business, it’s not all peaches and cream.

Here is a list of some popular misconceptions about social media:

1. Social Media is Just A Bunch of Teenagers Posting What They Had For Breakfast

At first glance, it may look as though social media is just a group of people shouting back and forth at one another. However if you do it right, social media can be a powerful tool.

Contests, giveaways and other such promotions can be very effective when used together with social media. Good content is also important. If you have a great article or a video on your website with educational or entertainment value, share it with others. It has the possibility of going viral and can give you the kind of exposure money just can’t buy. Just ask Rebecca Black.

2. You Have to Be on EVERY Social Network

You can be on all the social networks in the world, but if you don’t use any of them effectively, you’re better of not being on any of them. Just remember Scarecrow, It’s not the number of social networks you’re on, it’s how effectively you use them. (I’m paraphrasing The Wizard of Oz here)

3. ANYONE Can Succeed at Social Media

Despite how easy the “experts” make it sound, not everybody is cut out for social media. Not everybody has what it takes to succeed with social media. Whether you have someone such as Bower Web Solutions maintain your social media campaign or wish to totally take on this responsibility yourself, you need to be involved in your company’s social media efforts to some degree.

4. Social Media Will Replace Face-to-Face Networking

People have and always will prefer face-to-face communication over all other forms of communication. That is the reason why organizations such as Chamber of Commerces and BNI (Business Network International) continue to be popular. Interested in increasing your exposure with your local Chamber of Commerce or join a BNI chapter? Contact us and we will be happy to assist you.

5. Social Media Can be Used As A Replacement Your Website

Websites aren’t a luxury, they are a necessity. I am surprised how companies on Facebook, Twitter, etc. do not have a website of their own, not even a blog. This is bad for several reasons. First, search engines are content driven vehicles. While you may have a nice profile on Facebook, it is not the same as having good content on a website. Secondly, you have complete control over the content on your website, as opposed to social network profiles which have limitations and also have somewhat strict guidelines.

6. Blogging Doesn’t Work

Blogging works, but just like any marketing effort, it has to be done right. Unfortunately, most marketers don’t have a plan when it comes to blogging. If you don’t have a game plan, you are DESTINED to fail. You have to post often and refresh your content regularly to keep visitors coming back. It also means you have to figure out an effective way to monetize your website so that it’s profitable, whether that be through Google Adsense or by some other means.

7. You Can’t Measure ROI With Social Media

Professional marketers easily track and measure their social media Return on Investment (ROI) by using analytic software like Google Analytics. For example, Google Analytics will allow you to track visitors coming from social networks and the actions they took. You can do this by setting up “Goals” in Google Analytics to see which links you are tracking generate the most activity.

8. Social Media is Time Consuming

IF you are disciplined, you use social media effectively and spend less than fifteen minutes a day combined on Facebook, Twitter and LinkedIn. Yes, it’s fun to hang out with your friends all day and socialize. But it’s not the best use of your time. True professionals realize, there’s a time and place for everything.

9. Social Media Isn’t Right for My Kind Of Business

Does your business need to generate new leads? Web Traffic? Increase your site engine rankings? Provide support? Give your customers a platform to give feedback and suggestions? If you answered yes to at least one of these questions, social media is right for your company.

10. Set It and Forget It

While this may be true for a convection oven you see advertised on an infomercial, this is definitely NOT true for social media profile pages. Do you know what happens when you create a profile page on a social network and do not promote it? Nothing. Absolutely NOTHING will happen. Many people think all they have to do is create a profile page on the various social networks and somehow people will magically appear at their doorstep. Sorry, it simply doesn’t work that way. Creating a profile is only the FIRST step. You have to CONSTANTLY promote your social media links and actively participate in those social networks to engage and interact with your audience.

 

P.S… Remember to join us for GetUWired’s Internet Marketing Webinar series! The 28th week  features Guest Speaker Mark Kane and starts on Wednesday, February 8th at 7:00 pm EST.

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Creating Customer Lifetime Value with your Small Business Web Marketing, Part 2

Customer Lifetime Value, Growing Small Business Customer Lifetime Value, Internet Marketing Customer Lifetime Value, Retaining Small Business Customer Lifetime Value, Small Business Customer Lifetime Value, Small Business Marketing Online, Small Business Web MarketingWelcome back to the Customer Lifetime Value series! Last week we covered how to find and secure your customers, so this week I’ll proceed to talk about retaining, defending, and growing them. Recurring income is a crucial part of keeping the cash flow coming for your small business, so make sure to take notes! ;)

Retaining customers is a tricky step. Value creation is more important than ever here, as you have to prove that you’re worth a continued subscription or another purchase. If you can’t achieve this step, your business will be hard-pressed to remain in existence for long since getting new customers is so difficult (and expensive). This is the earliest stage of creating true customer lifetime value. There’s a psychological barrier between the first and second purchases, but once this is broken it makes way for truly impressive results.

The Best Defense…

Defending your customers is an ongoing phase in which your competition does anything it can to steal them away from you–permanently. But we can’t let that happen! Sure, they may try all kinds of limited-time promotionals and discounts, but that destroys profit margin and hurts everyone in the end. That’s why you need to continue to reinforce your marketing message and increase your value placement in the customer’s mind. Check up on them and ask them what they think, and creating a loyalty program that really delivers. Do anything you can to keep your customers happy (within reason, of course)!

Customer Miracle Grow

The last step involves “growing” your customers. It’s great that they buy Widget A on a regular basis, but why not tell them how Widget B will complement the first and help their productivity? Or how about informing them of the latest and greatest enhancements to Widget A and ask them to upgrade? Up-selling is the key word here, and you’re the only one who can make it a reality.

Well, that concludes the series! I hope you’ve learned a lot about CLV and what the process entails, and I’ll see you next time!

P.S. Here’s a tool that you can use to calculate your own company’s CLV:

http://hbsp.harvard.edu/multimedia/flashtools/cltv/index.html

How would you like to receive a Lee’s 24×7 Web Employee eBook and an 8-Part blog video training series for FREE? Click here!

 

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Creating Customer Lifetime Value with your Small Business Web Marketing, Part 1

Yes, that’s a pretty long-winded title. But I digress.

Have you ever heard of the term “Customer Lifetime Value?” You probably have. Many a marketing meeting has taken place where managers tout their ability to build CLV, but few can actually back it up with real data. Your job as a small business owner or employee is to making this concept a reality.

Profit and Loss

Customer Lifetime Value, Internet Marketing Customer Lifetime Value, Small Business Customer Lifetime Value, Small Business Marketing Online, Small Business Web Marketing.

It’s been said that acquiring a new customer can cost five times more than keeping an existing customer (some claim it’s even worse). This means HUGE profit losses in the long term if you aren’t doing everything you can to build a loyal base. It’s a good thing this isn’t a goal that’s too hard for us small business professionals to meet.

First, let’s start with the process.

  1. Finding
  2. Securing
  3. Retaining
  4. Defending
  5. Growing

Picky Pricey

Finding customers is by far the most expensive part of building customer lifetime value. You have to find individuals and/or businesses who have probably never so much as heard of you and convert them into paying customers/clients. You should also be a little picky about this, even if you’re just starting out. If the prospect isn’t a fit, for you, don’t take them on.

After getting a little attention, set the bait. Make sure it actually provides value and will be something that others will want, but also something that won’t end being to expensive. A demo, free trial, discount, or freemium sales funnel should work great for this. At the end of this step, encourage a full purchase.

Join us for Part 2 on Friday, when we’ll discuss steps 3, 4, and 5!

P.S… Remember to join us for GetUWired’s Internet Marketing Webinar series! The 27th week  features Guest Speaker Peter Droubay and starts on Wednesday, February 1st at 7:00 pm EST.

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