If your small business is just getting started, your marketing team might only consist of one person. This can definitely change over time. If you’re bringing in new marketing people or thinking about doing this in the future, this article series is for you.
The Ideal Marketing Team
So how should you structure your ideal marketing team as a small (or medium) size business? It may be best to think in terms of the following categories:
- Analytics
- Digital
- Creative
- Campaigns
Let’s Get Started
Let’s start with analytics. Your business takes in a lot of data every day, and much of it can be used for marketing purposes. Hiring a marketing analyst can help you pinpoint exactly who your customers are and what they’re doing. Collecting this information isn’t valuable unless you implement changes either, so your marketing analyst may also make suggestions for future campaigns.
Digital is next. This is a somewhat ambiguous category, but an important one nevertheless. Social media specialists and developer/engineers may fall into this group, and both can help you to leverage the full power of the Internet for your marketing efforts. Social media is important for public relations and reaching valuable customer segments. A social media specialist can help you narrow down the work to only the most cost-effective social media sites and tactics.
Code Mode
Developer/engineers are a key part too, as these professionals understand the “code behind the curtain” so to speak and make everything actually happen on your websites. These wizards must constantly adapt  as standards change and new features are added to the Internet.
Look out for Part 2 next time!
P.S… Remember to join us for GetUWired’s Internet Marketing Webinar series! The 26th week  features Guest Speaker Chris Wise once again and starts on Wednesday, January 25th at 9:00 pm.
About Small Business Web Guru
Lee Goff
CEO – GetUWired, LLC – A Web Marketing, Conversion and Automation Special-ist Company
CWO and Master Trainer – Guerrilla Marketing International, Inc
Infusionsoft – Strategic Partner
Stompernet – Strategic Partner and Faculty
The Rainmaker Institute – Strategic Partner
Action Coach – Strategic Partner
The Country of Fiji - We just developed the web marketing strategy for the countries tourism board, and are now in the implementation phase.
Lee Goff is a father, a business man and most recently the Chief Web Officer of Guerrilla Marketing. Lee’s ten plus years in the web services industry have given him the opportunity to be of service to over 850 small businesses’ web imple-mentation and execution strategies. Lee’s eight years experience as CEO of GetUWired, a business web marketing, conversion and automation specialist company, have given him the knowledge, experience and expertise to grow and flourish along side the Internet. Lee acts as a consultant in many web re-lated fields including web strategy, design, engineering, internet marketing and chief web officer roles.
Lee’s extensive knowledge on SEO, Web Marketing Strategy, Testing, Conversion and the use of the Internet as a tool for business in every facet is unsurpassed in the industry. Utilizing strategic partnerships with some of the world’s best market-ing and software firms including Guerilla Marketing, InfusionSoft, Stompernet and Avectra, Lee has been accurately positioned as a leader in the web world. Through his affiliations and experience Lee is able to bring his knowledge to au-diences across the country on how to make the Internet work for all businesses and how to understand business from an Internet marketing standpoint.
Happily married to Lora, and the father of a beautiful little girl, Abigail, Lee Goff resides in Dahlonega, Georgia, just north of Atlanta. Growing up in coastal Mis-sissippi, Lee attended Southern Mississippi University and after getting married to Lora decided to base his corporate structure at the base of the Appalachian Mountains. GetUWired is headquartered in Dahlonega, Georgia.
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