Blogging is a great way to keep your site content relevant and fresh (to appease the Google search engine ranking gods) and engage your readers.
“Writing? Ugh, I’m no writer!” you say? Take a breath. You don’t need to be Hemmingway to write blogs for your company. All you need is something interesting to say and time to write it down.
Just follow these steps and you’ll be on your way to blogger status in no time.
Step 1 – Find your target audience
At GetUWired, our audience is small business owners who are interested in marketing their businesses, and that could be just about anyone. So we write our blogs about business and marketing, with a touch of humor and pop culture here and there, but nothing that would be so specific as to exclude anyone.
If your business caters to retirees, write about things that are important to retirement-age people. If you sell pet supplies, write about things that pet owners find interesting.
You know your target audience better than anyone. Sit down and brainstorm. Write down character traits of your typical customers, and then brainstorm about content that would be interesting to them. If you were your target audience, what would you click on?
Step 2 – Determine your purpose
When you’re writing a blog, you’re probably trying to accomplish one or more of these things:
- To sell more of your product
- To engage your audience and entertain your readers
- To increase your search engine rankings
You can certainly achieve more than one goal at a time, and even all three. Now that you’ve determined your goal(s), write with that purpose in mind.
Step 3 – Choose your subject matter
Sell, Sell, Sell!
If you want to sell more of your product, it’s a good idea to find creative ways to use your product and write about that. Tap into the needs and desires of your customers, and tell them how your product will fulfill those.
But beware – people hate to be baited into thinking they’re going to read a blog and WHAM, it’s actually an ad. Has it ever happened to you? Irritating, isn’t it? Make sure your blogs convey enough useful information that they are still engaging and informative even if no “advertising” were included. The best way to keep people from feeling cheated is to not cheat them.
Reward your readers with engaging content
When you want to engage your readers, the world is really your oyster. Find out what your readers like to read about, and create content based on that. People expect a personal touch out of a blog – so feel free to tell funny stories that happened at your office (with names changed and, of course, SFW), post silly memes, or post pictures of your latest office prank. Every blog doesn’t have to be a masterpiece, it just has to be engaging.
Take charge of your SEO
If you’re writing to increase your search engine rankings, you need to know SEO. SEO is “search engine optimization,” and that means placing the right keywords into your text to show the search engines (like Google, Yahoo, and Bing) that your content should come up when a user searches for that keyword. A blog is a great way to add SEO power to your website because you can go after a different keyword with every blog, and because Google ranks sites with fresh content higher than sites without.
Step 4 – Create Content
Small business owners are notoriously busy, and many think they don’t have time to futz with blogs every week. They’re wrong! If you don’t have time to devote hours to blog writing every week, there are other avenues to getting the content you need.
- When in doubt, farm it out — Hiring a professional blog writer is the best way to get great blogs for your website. There are many professional blog writing services, and these people are truly the experts – you’ll get great content with strategic language and SEO that only a professional writer can provide.
- Link to a great article –When you’re pressed for time, a great way to get good content is finding an article you really like and posting that content to your blog. Here’s the catch: You need to actually post that content to YOUR site (by copying and pasting) rather than just linking to their article. Why? Because you want your customers on your own site, not wandering off to other places. When you appropriate a blog from another source, make sure you give credit to the author and provide a link to view the original article so you stay within the legal bounds.
- DIY – Not every blog has to be a magnum opus. Oftentimes, shorter is better. If you don’t have time to write 1,000 words, write 500, or even 100. Once you get the hang of blog writing, you’ll see just how quickly you can write 100 words. The paragraph above this one is 102 words. Posting something is certainly better than posting nothing, and you’ll write faster and more proficiently the more you practice. Remember – Google doesn’t rank pages that are less than 300 words, so if ranking higher is one of your goals, make sure you say above that mark.
Step 5 – Post
How exactly you’ll post your blog will depend on the structure of your website. Content management systems like WordPress make it very simple to post new blogs as often as you’d like.
When you post, make sure you have two things: a great headline and an eye-catching graphic.
A great headline makes all the difference
A great headline isn’t too long, contains your keyword, and is intriguing to readers. Ask yourself, “Would I click on that?” or better yet, “Will my customers want to click on that?” Writing a good headline is an art, but with enough practice and patience, you’ll get better at it every day.
Catch their eye with pretty pictures
For graphics, you can create your own or pull images off the Internet. Google allows you to search for images based on usage rights, so you can use pictures off the Internet without breaking the law.
Need fabulous blogs like this one?
GetUWired is a full-service Internet marketing firm that offers blog writing as well as a number of other services you need for masterful Internet marketing. Get started today! Give us a call at 877-236-9094 or visit www.GetUWired.us.