If you’re a small business owner with a limited advertising budget, blogging can be one of the very best ways to reach your audience WITHOUT spending a fortune.
Cut through ad clutter with blogs
Consumers today are constantly inundated with advertisements. They. Are. Everywhere. So if you want to grab your customers’ attention, you have to try a different approach. Blogging helps businesses reach out to their customers in a personal way. Today’s consumers tune ads out. But they tune in to storytelling, personal messages, and what seems like real human contact.
Benefits of blogging
In addition to being one of the best ways to engage your audience and develop a “personal” connection, blogging has a host of other benefits for your business, such as:
1. Blogging helps you rank higher in the search engines.
Posting fresh content keeps the search engines happy. By posting new, relevant content to your website, you’ll let the engines know you care about your site and its visitors, and they will reward you with a higher search engine ranking.
2. Blogging helps build authority.
When you blog intelligently and regularly about topics related to your business (intelligently being the operative word here), you can position yourself as an authority in your market.
Consumers doing online research about that subject will see your blog posts come up in the results if you’ve optimized your blogs with the right keywords. As users see your name and read your content over and over, it gives them the impression that you are an authority on that subject. Over time, you’ll even become a real authority as you do more research and writing on your industry.
3. Shared blogs are the next best thing to “word of mouth” advertising.
If your blogs are well-written, interesting and engaging, they’ll be shared. Each time a person shares your blog, the recipient will automatically give your article more weight simply because it came from a friend. Sharing blogs is akin to “word of mouth” advertising, but online.
4. Blogging is one of the cheapest ways to spread your message.
Blogging is free, or it can be. You can write your own blogs for nothing more than a little time and effort. If you don’t have the time or expertise to write your own blogs, professional blog writers will give you an expert-quality product that’s worth the little extra money. A professional blog writer will optimize your blog for SEO, write to your target audience, and structure the blog in such a way that sells your product without blatantly “selling your product.”
GetUWired offers professional blog writing services
GetUWired’s seasoned copywriter can craft blogs for your site that are informative, fun, and engaging to your customers. Call GetUWired today to see how a professional blog can increase your business! Call 877-236-9094 or visit www.GetUWired.us today!