The importance of press releases for small businesses

press releases

Press releases are an easy and affordable way to spread your small business’ message in print and online. But oftentimes, press releases are overlooked in favor of more expensive forms of advertising. But it’s time to give press releases their due, because they’re still cheap, and they still work!

What is a press release?

A press release is typically a one-page (or less) document that is sent to media outlets for publication. In your local newspaper, you’ve seen press releases as those tiny little stories sprinkled around the paper like filler (that’s exactly what newspapers use them for). Those tiny stories started as press releases and then were edited into their current format.

You can also see press releases online. There are several different online press release platforms. When you search for terms on Google, you’ll see press releases come up in the results.

Why you need to start putting out press releases today!

1. Press releases help your search engine rankings

The more times your website is associated with certain keywords on the web, the higher your ranking in the search engines. But only use reputable press release platforms like PRWeb.com, which GetUWired uses. Lower-end press release sites are flagged as Web spam by Google.

 2.  Press releases drum up business

Press releases come up in Google search results when you search for a term, so if customers are searching for a product or service you offer, your press release is likely to end up right in front of them. GetUWired does tens of thousands of dollars a month in business generated by the press releases we send out.

3. Press releases actually become news

When you submit a press release on an online site, it gets distributed to news organizations in areas of your choosing, even around the globe. A release that’s informative and engaging can go viral, so one submission from you can end up on thousands of different sites. It may even be picked up by newspapers in your area for some free print advertising to boot!

4. Press releases are affordable

Compared to other forms of advertising, particularly print advertising, press releases are surprisingly affordable. You can write the release yourself for free and then pay to have it distributed, or you can hire a company that will write and post it for you.

GetUWired offers professional press release services

GetUWired’s seasoned copywriter can quickly write and distribute press releases for your business. For more information, call GetUWired today at 877-236-9094 or visit www.GetUWired.us.

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About Internet Marketing

Lee Goff CEO – GetUWired - Internet Marketing Automation Agency CWO and Master Trainer – Guerrilla Marketing International, Inc Infusionsoft – Infusionsoft Certified Consultant and Strategic Partner Lee Goff is a father, a business man and most recently the Chief Web Officer of Guerrilla Marketing. Lee’s ten plus years in the web services industry have given him the opportunity to be of service to over 1500 small businesses’ internet marketing implementation and execution strategies. Lee’s over 10 years experience as CEO of GetUWired, an internet marketing, conversion and automation specialist company, have given him the knowledge, experience and expertise to grow and flourish along side the Internet. Lee acts as a consultant in many internet marketing related fields including internet marketing strategy, design, engineering, digital marketing/assets and chief web officer roles. Lee’s extensive knowledge on SEO, Internet Marketing Strategy, Testing, Conversion and the use of the Internet as a tool for business in every facet is unsurpassed in the industry. Utilizing strategic partnerships with some of the world’s best marketing and software firms including Guerrilla Marketing, InfusionSoft, Stompernet and Avectra, Lee has been accurately positioned as a leader in the internet marketing world. Through his affiliations and experience Lee is able to bring his knowledge to audiences across the world on how to make the Internet work for all businesses and how to understand business from an Internet marketing standpoint. The father of a beautiful little girl, Abigail, Lee Goff resides in Gainesville, Georgia, just north of Atlanta. GetUWired is headquartered in Dahlonega, Georgia.