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Briefly describe what your business does or what services you provide.
Are you looking for a more informative website, or are you looking to sell products, or both?
If you have a current website, what challenges does it currently struggle to address. Basically, why do you want to redesign?
What do you want the new website to do for your company?
What is your target market / demographic? (include age, level of internet experience)
What colors, fonts, and styles does your branding use. (business cards, collateral, logos, etc.)
List websites that you find compelling
and reasons why (graphics, choice of fonts, layout,
etc.):
Who are your key competitors and what does your business offer that they do not (what sets you apart from your competition).
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