Top Secrets of Email Marketing ROI: Could This be Your Golden Ticket?
By Ella Wilson
Tired of wasting time and money on email marketing campaigns that just don’t increase your ROI? The truth is, a lot of email campaigns fall short because the traffic is not organically generated. Sure, it’s great to have a list of 10,000 people or more that you can send out emails to, but if you want traffic to be truly interested in what you have to offer, it has to be targeted and organic. This is what the top email marketing gurus know, but you don’t have to be left out in the dark.
Increasing your email marketing ROI can happen fast and effectively, as long as you are willing to change the way you think about your email campaigns. Check out these top secret email marketing tricks that will give you the results you want to see in your bottom line:
- Create an Opt-In: Instead of buying a list of emails, let your email list come to you! Create an opt-in box on your main website page where people can fill in their email addresses on their own. When your email list builds, it will be comprised of people who are genuinely interested in your products and services, and want more.
- Give Away a Freebie: Put together something that you can give away for free to people who opt-in. This could be as simple as receiving a free monthly newsletter, or as complex as gaining access to a free video series or eBook. Offering something for free really entices people to type in their email addresses and allows you to showcase your products and services in a more dynamic way that will leave people wanting more.
- Automate Your Campaigns: As your email list begins to grow, automate your email campaigns to stay in touch with the people on your list on a regular basis. Because they already opted in on your website, your visitors will feel familiar with your business name and will be much more likely to click through. This can dramatically increase your email marketing ROI and will skyrocket your conversion rate. By automating your email campaigns, you will be able to capture more leads by sticking in the minds of your target audience.
Want to see your email marketing ROI dramatically increase? Let the experts show you how Infusionsoft could be your golden ticket! Call 877.236.9094 or click here to schedule your free 30 minute consultation!