July 11, 2014

Google AdWords: 101 — A Beginner’s Guide

By Internet Marketing

Google AdWords

Google AdWords is a great tool for small business owners to use to spend their advertising budget ONLY on people they know want products like theirs. For small business owners with a limited ad budget, Google AdWords can really be a dream come true.

What is an AdWords ad?

Google AdWords Ads are those ads you see on the sides and top of the screen of the Google search results. The ones that appear at the top of the search results will have a small “ad” icon in them, and the ones that appear to the right of the search results will have an “ad” icon above the entire column.

How to get started with Google AdWords

First and foremost you’ll have to set up your Google AdWords account. The signup process is pretty self-explanatory. Make sure you have your business credit card on hand so you have a way to pay for your ads.

Set up your campaigns

Your AdWords ads are grouped campaigns and then split into subsections called Ad Groups. Each ad group contains multiple ads and can contain multiple keywords.

Your campaigns can be set to show your ads on display networks (with graphics) or search networks (text only) or both.

In the “devices” section, you can choose to show your ads on mobile devices, PCs, or both.

In the “locations” tab, you can choose to show your ads only to certain countries, states, cities or even ZIP codes.

Under “ad extensions,” you can add things like a phone number, address (location), links or reviews to your ad at no additional cost.

Your Budget

There are two parts to your budget: Your bids and your daily budget. Your “bid” is the maximum amount of money you’ll pay each time someone clicks on your ad. Your daily budget is the maximum amount you’re willing to spend each day on your ads.

Writing your ads

You don’t have much space to convey your message, so brevity is key. With just 25 characters for the headline and two body text lines of just 35 characters a piece, it’s critical that you write a legible ad that is both engaging and informative to get users to click on it.  Your keyword should be in the headline and in the body so that your ad shows up when a user searches for that term.

So how do I know they’re working?

If you’re just starting out with Google AdWords, give your new campaigns some time in action before you go looking for results. Three to four weeks will allow your account to accrue enough information for you to make informed decisions. AdWords will show you how many clicks, impressions and conversions each ad has received. You can also look at your average cost per click and the total cost for each ad.

Then what?

Then, it’s time to optimize. See what keywords are performing best and which ads are not performing. Delete your poorly performing ads and split test your top-performing ads, and this starts the process all over again.

Don’t have time to maintain your AdWords account?

GetUWired’s CPC AdWords expert Johnathon VandenHeuvel is here to help! With his expertise, he can make sure your AdWords account is set up properly and regularly monitored to keep it at peak performance. Or, if you’d like to learn to do it yourself, he also offers one-on-one AdWords training. Give Johnathon a call at 877-236-9094 today to get started! Or visit our website at www.GetUWired.us.



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