Case Study – Kooler Ice: Marketing automation solutions for an automated ice innovator

By Ella Wilson

marketing automation case study

Why Kooler Ice came to GetUWired

Infusionsoft recommended GetUWired to Kooler Ice in January 2014. Kooler Ice was looking for a new website, a new look, and Infusionsoft implementation, and Infusionsoft knew just who to call. After interviewing other companies, Kooler Ice knew they had found what they were looking for in GetUWired.

“We were not looking for a web developer, but more of a marketing partner and a company that was skilled with Infusionsoft,” said Kooler Ice Vice President Jeff Dyson.

About Kooler Ice

Kooler Ice, out of Byron, Ga., sells freestanding ice vending machines. Kooler Ice freezes out the competition by dispensing fresh ice on demand – meaning no more stale-tasting, freezer-burned ice blocks that are useless in coolers or drinks.

In addition to the innovative fresh-ice dispensing, Kooler Ice machines also automatically bag the ice, are environmentally friendly and cost a fraction of larger ice vending machines on the market.

What We Did for Kooler Ice – Marketing automation and more 

GetUWired gave Kooler Ice a marketing package that matches its 21st century innovation. Here’s what we did for Kooler Ice:

–          Brand-new responsive website with custom design on every page

–          All new high-converting content on each page

–          New site organization based on user experience and Kooler Ice’s sales cycle

–          New site design with eye-catching graphics make it easy for visitors to navigate the once-complex arena of ice investing

–          Embedded training videos add value for potential buyers

–          Fully-automated sales pipeline in Infusionsoft saves Kooler Ice salespeople hours every month and provides WOW-factor customer service to its clients

–          Integrated the Kooler Ice website with their Infusionsoft account

–          Created custom Infusionsoft campaigns tailored to Kooler Ice customers

–          Created four different customer paths for the site – owners/investors, distributors, land owners, and retailers.

The Big Kahuna – Fully Automated Sales Pipeline

Kooler Ice salespeople spent hours every month making sales calls and following up with clients. Kooler Ice needed a better solution – one that closes more sales AND frees up valuable time for its hard-working salespeople.

So GetUWired created a fully automated sales pipeline tailored to Kooler Ice’s unique sales process. We took every single step of Kooler Ice’s sales process – from the first call to the final paperwork – and automated it.

The automated pipeline acts as every salesperson’s personal assistant – keeping up with clients, sending emails, and reminding salespeople when they need to complete tasks.

Some key points of the pipeline:

–          When a lead comes in, Infusionsoft assigns it to a salesperson based on geography and notifies the salesperson to call the lead.

–          After the call is made, one of two email campaigns is started – one for if the call is connected, and one for “no answer.”

–          After three calls go unanswered, the lead is entered into a nurturing campaign for as long as 12 months.

–          The sales process is completely automated – from the first quote to signing the final paperwork.

–          After a sale is made, Infusionsoft sends the client soft nurture emails asking if they need supplies, etc., and checking back with them after six months.

Leads are UP! Hassle is down!

“I am happy to say our website leads are up substantially since redoing our website and launching Infusionsoft. We look forward to learning a lot more about Infusionsoft and working with GetUWired!” said Kooler Ice Vice President Jeff Dyson.

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About Ella Wilson

Ella WilsonElla Wilson is GetUWired’s “Queen of Words.” This world-class marketing copywriter is a former journalist and travel writer who’s spent the last decade weaving gripping tales for publications coast to coast. She’s got her finger on the pulse of today’s marketing trends. Notable clients who have been graced with her powerful prose include FUBU founder and Shark Tank star Daymond John, self-help star and Emmy-award winner Rhonda Britten, and New York Times bestselling author Dr. Daniel Amen.