5 Small Business Website Design Mistakes to Avoid
By Ella Wilson
No matter how small, all businesses need a website to compete in today’s market. If you’re putting together your first website (or your 10th), here are some small business website design mistakes you’ll want to avoid to get the most out of your online investment.
Small business website design mistakes to avoid
1. Not knowing your audience
People generally come to a website knowing exactly what they want to do once they get there. If they can’t find what they’re looking for in only a couple seconds, they’re likely to get frustrated and leave to find a better site – maybe with one of your competitors.
Think about what your customers might want when they visit your site, and then make sure your small business website design gives it to them – fast!
If they want to shop – make your “Visit Our Store” button as easy-to-find as possible.
If they need questions answered – put your FAQ section front and center.
If they want to schedule an appointment, put the “Schedule Now” link where they can’t miss it.
2. Skimping on responsiveness
Many people now search on their smartphones instead of their PCs and laptops, so if your business website can’t accommodate these smaller devices, you are falling behind. Making your site responsive will cost a little more than building a fixed-size site, but the benefits will make it very worthwhile. Making it easy for your customers to find you no matter where they are means more leads for you.
3. Missing the chance for a call to action
If you want your customers to do something, just tell them! Maybe you’d like your visitors to sign up for your newsletter, ask a question, schedule an appointment, or download a file. Whatever the next step is that you want your customers to take, make it easy for them to do it by including a large, easily-understood “Call to Action” as part of your website design.
4. Boring/Stale content
Web content needs to be three things: concise, engaging, and fresh. Get to the point of what you’re trying to say and make it entertaining without being verbose. You want your customers to have a great experience on your site (so they’ll associate that great feeling with your brand). Give it to them with easy-to-read, valuable content.
Your content needs to stay fresh, as well, to please the search engines. A website that’s designed and then left to simmer will be forgotten about by the search engines, too. If you want your site to rank well, keep it regularly updated with new content. But there’s no need to rewrite your main content every week – posting new blogs regularly will keep the engines happy.
5. Trying to do it all yourself
If you’re a website design firm, by all means, make your own site. But if you’re not, don’t. Your website is often a new customer’s first impression of your business. Don’t let your first impression be one of broken links, missing information and confusing navigation. Leave your website design up to a professional. You’ll be glad you did.
Does your small business website need a helping hand?
GetUWired specializes in designing expert websites for small businesses. With 100% custom design, hand-crafted functionality and SEO copy to keep your site on top where it belongs, GetUWired delivers fabulous small business websites that WOW our clients. Call us today at 877-236-9094 or visit www.GetUWired.us today!