I like big buttons and I cannot lie: 5 tips to make your landing page stick out
By Ella Wilson
Oh my God, Becky, look at her landing page.
It is SO boring.
It’s looks like one of those spam guys’ websites …
Your landing page is the last step before your lead takes action: Use these tips to make it count.
Yes, Virginia, you can lose a sale at the landing page.
That last second before someone is about to pull the trigger is a nerve-wracking position for them. That’s actually when they are MOST likely to abandon the sale.
5 Tips to Make Your Landing Page Stick Out
Follow these tips to get more conversions than you can fit in the back of your Honda.
1. I like big buttons and I cannot lie
Don’t hide your offer. Tell your leads the action you want them to take as plainly as possible. Put a big, shiny button in a very visible spot on your page, above the fold, and add copy to it that clearly shows what you want them to do, such as “Click Here,” “Enroll Now” or “Buy Tickets.” Show your lead as plainly as possible how to take the next step. Make sure they stand out from the background. You can even use animation to make them pulse or move for greater engagement.
2. I’m tired of magazines sayin’ long landing pages are the thing
Long landing pages have their place, for sure. Some people really believe in them. But before you design your own magnum opus landing page, think about your audience and your product.
If you’re selling something with a hefty price tag – like an educational course that costs hundreds or thousands of dollars – a long landing page may work in your favor. People like to have a lot of information before they drop that kind of money on a product.
But if you’re selling a smaller product, or better yet giving something away for free, don’t overload your audience with copy. The more copy you have, the more serious and commitment-heavy your offer will seem … which can turn people off.
3. Make sure to include your contact info
This seems like a no-brainer, but if a lead is on the fence about your product, for example, like someone who clicked on a CPC ad randomly and knows nothing about your company, you want to make sure they can go get the trust-inducing information they need if they can’t get it on your landing page. Include your company’s name, phone number and a link to your website.
4. Add in a little about your company right there on the landing page
Adding a little blurb about your company on the landing page inspires trust. People would always rather give their money to people they know. Plus, it keeps you were you want them, on the landing page, rather than having them click over to your website, or worse yet, leave altogether.
5. Videos increase engagement
Adding a video to your landing page can increase your conversion rate by up to 80%. And you don’t have to break your budget to do it, either. A simple animation video can save you thousands of dollars in production costs and delivers your message in a fun, exciting way.
Need a landing page worth shouting about?
We can make that happen! Call GetUWired today at 877-236-9094 or visit us online at www.GetUWired.com.