9 Benefits of Email Marketing Your Small Business Can’t Ignore
By Ella Wilson
Email marketing benefits have caught the eye of a multitudes of businesses recently, especially small businesses. If you’re a small business looking to increase your sales and grow your business, email marketing is one great marketing tool you simply can’t ignore.
For small businesses, marketing is really everything. The big guys like Coke or Nike can advertise for fun or to win awards. But for small businesses, marketing means one thing – making more money. Email marketing benefits small businesses in a variety of ways, and making money is at the heart of every one. Let’s look at the benefits of email marketing and see how it can help your business thrive.
Email Marketing Benefits
Benefit #1: Email marketing is highly targeted
Unlike print ads or billboards, email marketing can be sniper-focused to your individual customers’ tastes.
Let’s say your small business sells cars. You can send out email marketing campaigns designed just for people who have recently purchased, people who have come to look but haven’t bought anything yet, and people who bought a few years ago and might be in the market to buy a new vehicle.
With a CRM system like Infusionsoft, you can segment your lists into ever-more-specific groups, so you send customers only information that will benefit them.
Benefit #2: Email marketing helps you learn about customer behavior
With Infusionsoft, your emails don’t just go out into the void, never to be seen again. Infusionsoft allows you to track your emails to see which ones have been opened and which links have been clicked.
What does this mean for you? It means you get invaluable information about what interests your customers. When you send out an email and you see that 90 out of 100 people opened it, you need to look at that puppy and figure out what was so appealing! (Probably a great subject line).
With a little digging and some strategic thought, you can use Infusionsoft’s tracking features to figure out what products, subjects and content types (coupons, articles, offers) are most tempting to your customers. Harness this information in future marketing efforts and watch your profits rise.
Benefit #3: Email marketing benefits brand recognition
People are more likely to buy brands they’ve heard of. When you put your brand in front of your customers over and over again with email marketing, they’re more likely to remember your name. And simply because they remember it, they’ll assume your brand carries a certain amount of authority (because why would they remember a brand that’s awful?)
Benefit #4: Email marketing increases your number of qualified leads
According to an article in Entrepreneur magazine (“Domo Arigato, Mr. Roboto,” Sept. 2013), businesses that use marketing automation to nurture their prospects see a 451% increase in their number of qualified leads. One great way to get new leads through email marketing is to ask for referrals from your already satisfied clients.
Benefit #5: Email marketing produces tangible ROI
Because you can track every click, you can tangibly see how well your email marketing is working. You can see how many of your email subscribers purchased a product or signed up for an event from a link in your emails. This way, you’ll know exactly how well your investment in email marketing is benefiting your business.
Benefit #6: Email marketing turns one-time customers into long-term relationships
Once your customer makes a purchase, don’t let them go astray! Continue to nurture them with email marketing to bring them back for related products, upgrades, or new items from a brand they already know and trust – yours!
Benefit #6: Email marketing can establish you as an authority
If you want your customers to think of you as their #1 source for information about your industry, email marketing is a great way to do it. Send customers helpful articles on your product, or tips and tricks to get the most mileage out of their most recent purchase. The more knowledge you share with your clients, the more they will trust you as a respected source.
Always remember to triple-check any information you send. It’s too easy to lose someone’s trust by sending them inaccurate information.
Benefit #7: You can do almost anything you want with email marketing
Once you have your Infusionsoft account set up, the cyber-world is your oyster! At GetUWired, we have clients who send out recipes, newsletters, tips and tricks, offers, you name it. If you want to send out a joke of the day, by all means, do it!
One of the greatest benefits of email marketing is that you can use it to test new ideas, ask for feedback, and lots of other tasks that would be too expensive to experiment with elsewhere.
Benefit #8: Email marketing can respond instantly to changing circumstances
Email is nearly instantaneous. Are you in a rapidly changing market, such as politics, stock trading, or media? Email marketing allows you to respond to changing circumstances in the industry or the world in an instant. Keeping your contacts updated via email will increase their trust in you and show them that you care enough to stay on top of the latest trends.
Benefit #9: Email marketing increases sales
Email marketing is one of the easiest ways to increase your sales because you can include special offers, coupons and links to purchase products in your emails. These are even better than traditional “clippable” coupons because your customers can access them from their smartphones, no paper necessary.
Ready to experience the benefits of email marketing for yourself?
GetUWired can get you started with email marketing in no time. Give us a call today at 877-236-9094 or visit us online at www.GetUWired.us.
*This article was originally published on September 17, 2014. It’s been updated and reposted to help you experience the benefits of email marketing in 2017.