November 15, 2017

How to Create a Championship Team with Company Culture

By Ella Wilson

It’s not hard to build an award-winning company culture when you take these steps.

Creating a great company culture does not happen by accident. It takes a ton of work to build a championship team, but it is oh so worth it.

Here at GetUWired, our culture is the centerpiece of everything we do. We love it. We nurture it. AND we win awards for it — two in fact: We were named an Entrepreneur Magazine Top Company Culture and a Best Place to Work in Georgia by Georgia Trend magazine … twice!!

So how do we do it? It’s a deliberate process that we choose to work on every day. Here are some of the things we do to keep our championship team as top notch as possible.

Treating people like people

It all starts with the people. The people we work with, work for, and do business with. As a leader, it’s up to you to set the tone for how your people treat people. Treat your employees like people, not units of production. Your competitors are people, compete with them, don’t annihilate them. Your customers are people, not dollar signs. By injecting a hefty and visible dose of humanity into how you treat people, you set the stage for a company culture of integrity and ethics.

Building a unified team

United we stand. Divided we fall. In business as in politics, getting your entire team on the same page, working toward the same goal, is one of the most productivity- and happiness-boosting things you can do for your company.

Do you pit departments against each other in an attempt to increase productivity? Stop. ALL your teams need to be working together toward one goal, not competing with each other for their own greatness.

Encourage your folks to get to know each other. One of the best ways we encourage team unity is by hosting quarterly team-building events. We get out of the office for the day and spend time getting to know co-workers that we might not work with most of the time. It’s not only fun. It works. Our folks aren’t just working for our company, they’re working for their friends. And that’s a huge motivator to do great work and help out.

Also, when it came to creating our company vision, we involved every single member of our team. Today, each GetUWired employee knows our company’s mission, purpose, and core values by heart. But we don’t just know them – we live by them because we made them ourselves.

Hire for attitude. Train for skill.

You’ve heard it a million times because it’s true. Sure, you want someone that has the skills to fill the position, but it’s soft skills like empathy, integrity, and emotional intelligence that will make or break your workplace culture.

We’ve instituted a 10-step hiring process that includes a DiSC assessment (a personality/behavioral assessment). At each step, we analyze potential candidates not just for their resume-worthy skill set, but also for personality traits that would be a good fit in our existing culture. It takes time to find the right candidates, but it’s well worth the wait. The right person can improve the entire company with their presence.

Remember: Money is a side effect, not a cause

You’re not in business to make money. There are plenty of ways to make lots of money that have nothing to do with the 24/7 stress of being an entrepreneur. You’re in business because you love it. Remember why you started, and focus on that day to day. Tell your “starting out” story to your employees and tie your leadership into honoring your original dream. Chances are, your company has changed a lot over the years, but your main mission has not. Welcome your employees into your dream and help make it their own.

Work with champions – us!

We’d love to help your business reach the next plane of success. Get started today by calling us at 877-236-9094 or visiting us online at www.GetUWired.com.

*This article was originally posted in 2016. It has been updated and reposted to help you build an award-winning company culture in 2018 and beyond!

About Ella Wilson

Ella WilsonElla Wilson is GetUWired’s “Queen of Words.” This world-class marketing copywriter is a former journalist and travel writer who’s spent the last decade weaving gripping tales for publications coast to coast. She’s got her finger on the pulse of today’s marketing trends. Notable clients who have been graced with her powerful prose include FUBU founder and Shark Tank star Daymond John, self-help star and Emmy-award winner Rhonda Britten, and New York Times bestselling author Dr. Daniel Amen.