January 31, 2019

What is Keap?

By Ella Wilson


What is Keap
Infusionsoft is now Keap! Keap is the company’s new name as well as the name of the new, “Infusionsoft Light” type product that just launched.

If you’re an Infusionsoft user, you’ve probably heard by now about Infusionsoft changing its name to Keap. But what does that mean for you? What exactly IS Keap?

Keap is the new Infusionsoft … and the old Infusionsoft

Ok here’s where it gets confusing:

Keap is the new name of Infusionsoft (the company)

Infusionsoft (the software) is now called Infusionsoft by Keap.

Keap is ALSO the name of the company’s new product – a simpler CRM, sort of an “Infusionsoft Light”

Infusionsoft changes its name to Keap

So why change the name now? In a webinar announcing the name change, co-founder Scott Martineau said that after the company completed the Everest mission and the Mars mission, they needed a new goal to strive for.

“We’ve expanded, and there’s a new mission in front of us,” said Scott. “We needed a name that can stand up next to the mission that we have – which is to change the world for small businesses and simplify growth for millions of small businesses.”

  • Keap is the name they came up with because it encompasses the story of small business:
  • Keep going
  • Keep growing
  • Keep pulling late nights
  • Keep innovating
  • Keep believing
  • Keep trying

They couldn’t legally own the word “keep,” so they changed the spelling to Keap the way Lyft, Froot Loops, and Dunkin Donuts all use unusual spelling to set themselves apart.

Is there a difference between Infusionsoft and Keap?

If you’re a die-hard Infusionsoft user, don’t panic. The Infusionsoft you already know and love isn’t going anywhere.

The Infusionsoft CRM product is staying the same, it’s just changing its name to Infusionsoft by Keap.

Keap is not only the new name of the company, it’s also the name of the new, simpler CRM product that just launched.

Infusiosoft is high-octane.

Keap is regular unleaded.

What is Keap?

Keap is a CRM like Infusionsoft, just much simpler and easier to use, with fewer features and less customization. For smaller business who don’t need all the power and robustness of Infusionsoft, Keap is an easier solution that still does everything they need to do, just with a smaller learning curve.

Both Keap and Infusionsoft help you manage your contacts, create more conversions and sell online. But where Infusionsoft is known for its power, Keap is going to be famous for its ease of use.

Here’s the side-by-side comparison of Keap and Infusionsoft

Campaign Builder – Keap and Infusionsoft both use a visual campaign builder, but Keap’s is missing several goals that Infusionsoft includes.

Navigation – Keap’s menu is on the side, where Infusionsoft’s menu is up at the top. Rather than having nested options like Infusionsoft, Keap’s options are all card-based.

Dashboard – Infusionsoft users who depend on their extensive custom dashboards for daily activities won’t like Keap’s simple, card-based dashboard. But if something simple and sleek is all you need, you’ll love it.

Sales Pipeline – Moving contacts through stages is easier in Keap, but you won’t be able to trigger an automation campaign from a stage move.

Tags and Custom Fields – Still the same in Keap as in Infusionsoft.

Contact record – In Keap, important contact info is listed right on each contact’s card, but some info is missing to keep things simple.

Money – Keap’s simple dashboard shows your invoices, quotes and bank connections.

Broadcasts – Keap houses sending, reporting and templates all in one place to make broadcasts easier.

Reporting – Keap offers fewer reports, but they have a simpler design so you don’t get lost in a labyrinth of detail.

Need help navigating the new Keap?

We’d love to help you maximize the power of Keap. Get started today with a free 1-hour consult by giving us a call at 877-236-9094 or visiting us online at www.GetUWired.com.










About Ella Wilson

Ella WilsonElla Wilson is GetUWired’s “Queen of Words.” This world-class marketing copywriter is a former journalist and travel writer who’s spent the last decade weaving gripping tales for publications coast to coast. She’s got her finger on the pulse of today’s marketing trends. Notable clients who have been graced with her powerful prose include FUBU founder and Shark Tank star Daymond John, self-help star and Emmy-award winner Rhonda Britten, and New York Times bestselling author Dr. Daniel Amen.