How to find the right social media influencers for your small business
By Ella Wilson
If you think you’re too small of a business to hire a social media influencer, you are very, very wrong. Influencers are a big part of marketing strategy for businesses of all sizes, from someone like Estee Lauder that can hire Kylie Jenner to a small supplement company that partners with a health blogger you’re probably never heard of (but that their target market has).
The questions isn’t IF you should, but HOW you should go about finding a social media influencer for your small business. It’s going to take a bit of research and creative thinking, but there is someone out there that is perfect for your brand. You just have to find them.
Why social media influencers are good for small businesses
Nobody trusts ads anymore. Sorry to tell you. They may respond to an ad, but it’s either going to have to be the best ad in the entire world OR they are already familiar with your brand. That’s where influencers come in.
Influencers act as that “friend you can trust” that tells everyone about your brand. When an influencer mentions your product, it not only gets your name out, but it also lends credibility to your brand, a la “Well if so-and-so uses it, it must be good.”
What kind of influencers should I focus on?
As a small business, you probably don’t have the budget (or the need) to shoot for a celebrity to be your influencer. Famous names can get paid as much as $250,000 PER POST. But there are plenty of niche influencers out there who would be happy to help you sell your brand, and they have the perfect audience for it, too.
From mom bloggers to YouTube tutorial makers to gurus with large (but not enormous) social media followings, there are lots of people out there who are followed by the exact same people you’re trying to sell to.
Here are some things to keep in mind when looking for a social media influencer for your brand:
How active are they online?
Someone without a ton of followers but who is consistently posting, commenting, and replying is worth way more than someone with more followers who never actually interacts with them. Familiarity breeds loyalty.
Do their followers engage with them?
When the influencer posts something, do you see their followers liking, commenting and sharing? If so, that means they have an engaged audience. And an engaged audience is not only talking, they’re listening.
Do they post authentic content?
Audiences know when they’re being sold to. That’s why review articles or blatant posts for posting’s sake aren’t trusted or engaged with nearly as much as a genuine article that mentions a product in a natural way.
Look at the posts this person is making. Do they feel genuine? Do they feel like a conversation? Or do they feel like an ad? If they feel like ads, keep looking.
Need help finding the right social media influencer for your small business?
Our marketing team would love to help you find and target the ideal influencer for your audience and budget. Get started today with a free 1-hour consult by giving us a call at 877-236-9094 or visiting us online at www.GetUWired.com.