By Internet Marketing

When it comes to marketing, why is it better to focus on a niche versus trying to be a master of many? Dobbin talks with Michael King, Founder of LASIK Marketing Agency, to learn more about becoming the “King” of one market—with laser-like focus.

  • 6:20 – Focus on the customer journey, from start to finish.
  • 7:00 – Learning, optimizing, and getting better at your niche.
  • 8:20 – Leveraging successful campaigns by thinking outside the sandbox—and focusing on ONE niche.
  • 20:00 – What Michael learned from Tony Robbins about finding the experts and leveraging their wisdom for mutual benefit.
  • 26:55 – Michael shares some assets he built with GetUWired for King LASIK – working in a “Star Wars” reference for StoryBrand content-building techniques!
  • 39:45 – Keeping an open mind that’s open to possibility is key, especially in these challenging times.

LASIK Marketing Agency delivers digital marketing solutions that give you more patients, less stress, and more time to focus on what you do best…providing an amazing LASIK experience! Visit www.lasikmarketingagency.com for more.

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