Category: Content Marketing
Content Marketing | AUGUST 15, 2018
Let’s talk about the terrible newsletter from my power companyYour inbox probably has a company newsletter in it right now. Are you excited to open it? Probably not. While there are some companies out there that are kicking @#$ with their newsletters,...
Content Marketing | Email Marketing | Infusionsoft | OCTOBER 9, 2017
5 Tricks to Better-Converting Email Marketing CampaignsYou’re spending good money on Infusionsoft. And you know how powerful marketing automation can be. But your email marketing campaigns aren’t converting like you’d hoped. Why? Could be...
Content Marketing | small business marketing | SEPTEMBER 15, 2017
How you can Leverage Paid Content vs. Organic ContentNow that you understand more about your audiences and how to develop them, let’s dive into increasing your audience's engagement. We’ve all heard the terms used before: paid content and...
Content Marketing | small business marketing | SEPTEMBER 6, 2017
Write Like You Speak – Conversing with Your Target AudienceWhen it comes to getting your target audience’s attention, speaking to them in a voice they recognize – their own - is a huge part of the conversion equation. When I train people who want...
Content Marketing | APRIL 13, 2016
Should you hire a website copywriter for your small business website?
Putting together a website for your small business and wondering if you should hire a website copywriter? I work with lots of clients who tell me “We’re going to supply the copy, you guys...
Content Marketing | APRIL 6, 2016
7 Types of Content Only a Small Business Copywriter Should TackleThe idea of writing something other people will read -- especially the public -- makes most people shake in their desk chairs. Small business owners are no exception. In some situations, that...
Content Marketing | MARCH 23, 2016
Copywriting brain hacks that supercharge your small business content marketing
Sales is, at its heart, the art of human connection. To make people open their wallets and purchase your product, you don’t have to have a great product. You just have to be a great...
Content Marketing | Email Marketing | Infusionsoft | Marketing automation | small business marketing | Website Design | FEBRUARY 2, 2016
IKEA sales tricks to use in your small business digital marketing
IKEA. You can’t escape that place without buying at least one or two fancifully foreign-named products, can you? From meatballs to mattresses, IKEA’s got some no-fail tricks to getting...
Content Marketing | Email Marketing | small business marketing | DECEMBER 23, 2015
6 Marketing Mind Hacks To Sway Your ProspectsMarketing is the art of persuasion. When it comes right down to it, marketing uses words and pictures to get your customers to (hopefully) take some action. Without a doubt, it’s a difficult...
Content Marketing | creativity and writer's block | Email Marketing | NOVEMBER 2, 2015
Creativity Triggers that Kill Writer’s Block for Blog WritersWhen you’re a full-time writer who’s trying to pump out interesting content 8 hours a day, 5 days a week, creativity stops being “fun and artsy." It becomes drudgery if you don’t know...